YOU
YOUR PATH
YOUR TIMELINE
YOUR CHOICE
Live and love on your own timeline with fertility insurance
ARE YOU AND FLORA A FIT?
Start your Flora journey by seeing if it’s right for you. Our plan works best for women without current or suspected fertility issues.
A woman aged 20 – 34
Born female
Have no or limited pre-existing fertility health conditions
Invested in your future, fertility and finances
Living in the U.S
Looking for an alternative or complement to egg freezing
yOU
fLORA
The world is changing, and you no longer have to follow anyone else’s rules or timelines. Forget ticking clocks and old expectations— it’s your life to design.
Take time to extend your studies, travel, and explore new horizons. And know that if you need fertility treatment down the road, we’ve got you covered– literally.
WHAT IS FLORA?
Flora is purpose-driven insurance, designed to fill the critical gap in women’s health and fertility coverage. We know the financial and emotional challenges of starting a family—and we’re here to make it easier.
Our first-of-its-kind plan provides autonomy, flexibility, and peace of mind, covering the cost of future fertility treatments like diagnostics, medications, IUI, and IVF. It’s insurance built for your timeline, your choices, and your life.
as seen in
FLORA
A NEW WORLD
(MAYBE) BABY
Fertility challenges affect 1 in 6 people, yet currently only 2% can typically afford the high cost of treatment.
Nearly half of Gen Z women experience “fertility anxiety” but aren’t sure how to safeguard their future. And while egg freezing is growing as a way to ensure future fertility, the bigger question remains—what about actually INSURING it?
At Flora, we’re addressing these gaps head-on with fertility insurance for individuals, owned and controlled by you.
It’s time to shift the conversation from uncertainty to confidence.
AFFORDABLE ACCESS
We’re transforming how women and families across North America afford fertility care. Flora insurance plans start at just $15/month (average $40), tailored to your age and profile. You must be age 20-34 to apply.
personalized insights
Age, health, and lifestyle all affect fertility. Flora provides data-driven insights and access to preferred partners to help you take control of your reproductive journey when the time is right.
LESS FINANCIAL RISK
Get up to $50,000 in lifetime coverage for fertility treatments like diagnostics, medications, IUI, and IVF—available to policyholders to use until they turn age 45. Your plan is portable, comprehensive, and completely yours.
Flora PARTNERS
Apply Today, Have Kids Someday
STEP ONE: determine fit
Ensure you qualify for our plan based on the above criteria (Are you and Flora a fit?).
STEP TWO: apply for a policy
Fill out our application online. Once you apply, we’ll follow up with confirmation and details about your policy. Should you require additional underwriting, we’ll put you in touch with our team.
STEP THREE: have kids some day
Once you’re a policyholder, go out and live your wildest dreams knowing that you’re covered when you’re ready to build a family. You’ve got time and peace of mind.
RESOURCES
We provide insurance and education to support you along your journey. Explore resources on contraception, fertility, treatments, and self-care — plus perks and benefits to enhance your plan.
FEATURED ARTICLES
BECOME AN AMBASSADOR
The Flora story celebrates women living full, vibrant lives—including motherhood, but never defined by it. If this resonates, apply to become a Flora ambassador.
EMPLOYERS AND ASSOCIATIONS
We offer our plan directly to consumers, and through employers and associations across North America. Find out why fertility benefits are key to retention – and how to offer Flora affordably to your group.
Partners & Collaborators
We know women’s health services and products are growing and in demand from our policyholders. If you’re interested in collaborating with us for distribution or sharing your product or service with our community, email us at marketing@heyflora.co.
